Top 30 Ecommerce Tools to Elevate Your Business in 2024

The ecommerce market is booming, and it is predicted that the retail ecommerce revenue will reach $1,145.7 billion by 2029 in the United States alone. Read on to learn more and choose the best ecommerce tools to establish and grow a successful online store.

What Are the Tools of Ecommerce?

To make your ecommerce business both profitable and appealing to customers, it is important to implement the best tools for ecommerce. These tools are designed to boost revenue and grow your business online.

In this article, we will cover the following types of ecommerce tools:

• Ecommerce platforms
• Analytics
• Customer service 
• AI tools
• Automation 

Continue reading to learn more about these key ecommerce instruments that can significantly enhance your online business.

Best Ecommerce Platforms 

1. SAP Commerce Cloud

SAP Commerce Cloud is a popular solution for omnichannel commerce featuring enhanced order management and effective marketing. This reliable and scalable tool helps large businesses improve their customer experience and boost conversions.

Key Features

• Product content management
• One-to-one customer engagement
• Maximized ROI on personalization
• Plug-and-play integration
• B2B self-service tools

Pricing

• SAP doesn’t publicly release its pricing information for SAP Commerce Cloud. The exact sum is available upon request.

Pros

• Scalability
• Robust functionality
• Personalization and microservices

Cons

• High cost
• Not suitable for small businesses and startups

Level

Large businesses

Clients

Microsoft, Nestle, Toyota

2. Sitecore 

Sitecore Commerce enables business owners to develop customized shops for various specific products and services. 

Key Features

• Cloud-native Digital Experience Platform (DXP)
• Proven ROI
• Brilliant digital experiences
• Sitecore Experience Accelerator (SXA)
• Personalization and analytics

Pricing

• Available upon request

Pros

• Scalability
• High security

Cons

• Expensive

Level

Sitecore Commerce is most suitable for large companies

Clients

Lane Bryant, Papa Jones, jonastone

3. Adobe Commerce (Magento) 

Magento is a powerful solution with extensive ecommerce features. It is often the choice for enterprise-level businesses that prioritize a detailed, customer-centric approach. 

Key Features

• Headless commerce
• Multi-brand solution
• Integrated B2B functionality
• Powerful user experience
• Comprehensive management of catalogs, orders, and inventory

Pricing

• Available upon request

Pros

• Scalability
• Versatile built-in functionality
• SEO-friendly
• Large community support

Cons

• High cost
• Time-intensive development
• Complex customization

Level

Magento is best for large businesses

Clients

Coca-Cola, T-Mobile, Monin, Krispy Kreme, Helly Hansen

4. BigCommerce 

BigCommerce is a platform that allows merchants to create, upgrade, and expand their business online.

Key Features

• Full-featured online store 
• Multi-currency support
• Inventory management
• Enterprise services
• Robust analytics

Pricing

• Standard — $29/month
• Plus — $79/month
• Pro — $299/month
• Enterprise — available upon request

Pros

• Comprehensive all-in-one solution
• Flexibility in store design and management
• High reliability and security

Cons

• Sales volume limits on each pricing plan

Level

Small, medium, large businesses

Clients

Gillette, Wholesale Marine, Wholetones

5. WooCommerce 

WooCommerce is an open-source platform tailored for WordPress website owners. Although it is a free option, it offers robust ecommerce features.

Key Features

• Optimized checkout
• Multi-channel ecommerce
• Content marketing and SEO tools
• No-code customization

Pricing

• Free open-source platform

Pros

• Seamless integration with WordPress websites
• No coding skills required to get started
• A comprehensive suite of tools

Cons

• Advanced features require paid upgrades

Level

Best suited for small to medium businesses, particularly in the marketing and advertising sectors

Clients

Sodashi, Custom Seafood, Printing New York

6. Wix 

Wix is a powerful, no-code website builder equipped with comprehensive business tools, enabling the creation of anything from a simple personal blog to a complex, enterprise-level website. 

Key Features

• Drag-and-drop ecommerce website builder
• SEO and marketing tools
• Pre-made templates
• AI-powered website builder (Wix ADI)
• Mobile optimization

Pricing

Website plans

• VIP — $24.50/month
• Unlimited — $12.50/month
• Combo — $8.50/month
• Connect Domain — $4.50/month

Business and ecommerce plans

• Business VIP — $35/month
• Business Unlimited — $25/month
• Business Basic — $17/month
• Enterprise — available upon request

Pros

• User-friendly interface
• Affordable pricing
• Access to Wix app market

Cons

• Limited customization options
• Storage limitations

Level

Small and medium businesses, enterprises

Clients

Glassdoor, Vevo, Kroger, Bolt, Intuit

Best Ecommerce Analytics Tools 

7. Google Analytics 

Google Analytics, a component of the Google Marketing Platform, is a powerful web analytics service that provides insights and data about website traffic, user behavior, and other valuable metrics to optimize online presence.

Key Features

• User exploration
• Automation features
• Predictive analytics
• Proactive insights
• Real-time reporting

Pricing

• Free plan with just essential tools
• Custom plan, pricing available upon request

Pros

• Comprehensive data collection
• Seamless integration with other Google products
• User-friendly interface

Cons

• Data privacy concerns

Level

Small, medium businesses, enterprises

Clients

Uber, Spotify, Cisco

8. Optimizely 

Optimizely is a digital experience platform used for evaluating and improving website performance.

Key Features

• Ecommerce campaign planning
• Content creation
• Team collaboration
• Experimentation and insights

Pricing

• Custom quoted

Pros

• Advanced A/B testing 
• Educational support

Cons

• Limited use for smaller businesses

Level

Medium businesses, enterprises in retail, travel, and B2B high-tech fields

Clients

Lyft, IBM, American Express

9. Woopra 

Woopra is a customer journey analytics platform that tracks and analyzes user behavior across various digital touchpoints, including websites, mobile apps, and help desks.

Key Features

• Real-time analytics
• Customer profiles
• Behavioral segmentation
• Automated actions

Pricing

• Core plan — free
• Pro — $999/month
• Enterprise — available upon request

Pros

• Generous free plan
• Integration with third-party tools
• Customization for targeted analysis 

Cons

• Pricing can be considered relatively expensive for businesses with larger data volumes

Level

Small and medium businesses, enterprises

Clients

Mayvenn, Rentler, CloudApp

10. Hotjar 

Hotjar is a website analytics tool that provides heatmaps, behavior analytics, and user feedback, helping businesses optimize their websites for better user experience and conversion rates.

Key Features

• User behavior visualization
• User recordings
• Conversion funnels
• Surveys
• Interviews

Pricing

• Basic — free
• Plus — €32/ month
• Business — €80/ month
• Scale — €171 / month

Pros

• Easy to set up and use
• Combines analysis and feedback functionality in a single software

Cons

• Feature-rich interface may be overwhelming for some users

Level

Businesses of all sizes, from small to large

 Clients

Adobe, HelloFresh, HubSpot

11. Glew 

Glew is a powerful, all-in-one ecommerce analytics tool designed to provide ecommerce merchants with valuable insights into their business performance.

Key Features

• Detailed CRM with individual customer profiles
• Data filtering and segmentation
• Automated reporting and dashboards
• Marketing analytics
• Alerts and automation

Pricing

• Available upon request

Pros

• Niche integrations
• User-friendly interface
• Cross-platform reporting

Cons

• Complex pricing structure

Level

Small and medium businesses, enterprises

Clients

Sunflower Digital, Blume, Omnycode 

12. Kissmetrics

Kissmetrics is an ecommerce and SaaS analytics platform that enables businesses to track customer behavior, increase conversions, and optimize their marketing strategies. 

Key Features

• Multi-channel attribution
• Data visualization
• Email automation
• Segmentation 
• A/B testing
• Analytics

Pricing

• Silver — $199/month
• Gold — $499/month
• Platinum — Custom pricing

Pros

• Customizable metrics dashboard
• Niche integrations with leading ecommerce, operations, and marketing tools 

Cons

• Steep learning curve for new users

Level

From small to medium-sized businesses, enterprises

Clients

Microsoft, Lucidchart, Merci Corps, Carvana

Ecommerce Customer Service Tools

13. Zendesk 

Zendesk provides software-as-a-service (SaaS) products that enhance customer support, sales, and customer communications.

Key Features

• Helpdesk
• Live сhat
• Sales CRM (Zendesk Sell)
• Custom CX (Zendesk Sunshine)
• Advanced reporting and analytics
• Ticketing system

Pricing

Suite plans

• Suite Team — $55 per agent/month
• Suite Growth — $89 per agent/month
• Suite Professional — $115 per agent/month
• Suite Enterprise — custom

Sales plans

• Sell Team — $19 per agent/month
• Sell Growth — $55 per agent/month
• Sell Professional — $115 per agent/month

Pros

• AI, chatbots, and conversion support
• Unified workspace

Cons

• Integration challenges
• Limited customization

Level

Small and medium-sized businesses, enterprises

Clients

 The Home Depot, The Walt Disney Company, Tesla, Netflix, Siemens

14. Help Scout 

Help Scout is a customer support software solution that simplifies managing customer communications for teams.

Key Features

• Single, unified platform for managing customer interactions
• Mobile apps for managing support tickets
• Omnichannel support
• Proactive messaging
• Live chat

Pricing

• Standard — $20/per user/per month
• Plus — $40/per user/per month
• Pro — $65/per user/per month

Pros

• SEO-friendly
• Access to 100+ app integrations

Cons

• Limited customization options 

Level

Small and medium-sized businesses, enterprises

Clients

Buffer, Litmus, Mixmax

15. Freshdesk 

Freshdesk is a cloud-based software developed by Freshworks that helps customer support teams streamline their operations. 

Key Features

• Advanced ticketing
• Self-service options
• Reporting and analytics
• Automation features
• AI-driven insights

Pricing

• Free
• Growth — $15/month
• Pro — $49/month
• Enterprise — $79/month

Pros

• Centralized communication
• Multi-channel support
• Collaboration tools 

Cons

• Initial setup may be complex for some users

Level

Small and medium-sized businesses, enterprises

Clients

Pearson, Decathlon, Orderin, Sonata

16. Intercom 

Intercom is a software company that specializes in business messaging, helping companies engage with customers via direct chats.

Key Features

• Omnichannel support
• Workflow automation
• AI insights and reporting
• Outbound messaging

Pricing

• Essential — $39 per seat/month
• Advanced — $99 per seat/month
• Expert — $139 per seat/month

Pros

• Multiple help centers
• Custom objects and actions

Cons

• Limited features in lower-priced plans

Level

Small and medium-sized businesses, enterprises

Clients

Microsoft, Amazon, Meta

17. Sprout Social 

Sprout Social is a social media management software designed for businesses to manage their social media presence.

Key Features

• Social media management
• Content scheduling
• Customer service integration
• AI and automation tools
• Analytics

Pricing

• Standard — $199 per seat/month
• Professional — $299 per seat/month
• Advanced — $399 per seat/month
• Enterprise — available upon request

Pros

• Team collaboration 

Cons

• Potentially cost prohibitive for smaller businesses

Level

Small and medium-sized businesses, enterprises

Clients

UNICEF, HP, Campbell’s, Equifax

18. LiveAgent 

LiveAgent is a help desk and customer support software that offers a range of features for businesses to manage their customer interactions and provide efficient support. 

Key Features

• Ticketing system
• Live chat
• Call center
• Social media help desk
• Customer service reporting

Pricing

• Small business — $9/agent
• Medium business — $29/agent
• Large business — $49/agent
• Enterprise — $69/agent

Pros

• Supports multiple languages
• Gamification in customer service
• Mobile help desk apps

Cons

• Mobile app limitations

Level

Small and medium-sized businesses, enterprises

Clients

Airbus, Forbes, Slido, eSky

Ecommerce Automation Tools 

19. Klaviyo 

Klaviyo is a global technology company that provides a marketing automation platform, primarily used for email marketing and SMS marketing. 

Key Features

• Automated flows
• Template and campaign builder
• Segmentation
• Dashboards for reporting
• Integrations and APIs

Pricing

• Free option with limited features
• Email — starting at $45/month/1,001–1,500 contacts
• Email and SMS — starting at $60/month/1,001–1,500 contacts

Pros

• Cross-channel flows
• 300+ pre-built integrations

Cons

• Learning curve for users new to marketing automation

Level

Small and medium-sized businesses, enterprises

Clients

Roswell NYC, Code 

20. Drip 

Drip is a marketing automation platform primarily focused on serving the needs of ecommerce businesses.

Key Features

• Marketing automation
• Email design and scheduling
• Segmentation
• Analytics and insights

Pricing

• Custom — from $39/month/2,500 people on the mailing list

Pros

• Customer-centric marketing approach
• High email deliverability

Cons

• Learning curve for users new to marketing automation

Level

Small and medium-sized businesses, enterprises

Clients

The Spice House, Universal Audio, The Feed, Live Nation 

21. ActiveCampaign 

ActiveCampaign is a marketing automation and customer relationship management (CRM) platform.

Key Features

• Email marketing
• Dynamic content
• Customized landing pages
• Segmentation
• Sales CRM
• Analytics and reporting

Pricing

Marketing

• Lite — starts at $9/month
• Plus — starts at $49/month
• Professional — starts at $149/month
• Enterprise — starts at $259/month

Sales

• Plus — starts at $19/month
• Professional — starts at $49/month
• Enterprise — starts at $99/month

Bundles

• Plus — starts at $93/month
• Professional — starts at $386/month
• Enterprise — starts at $734/month

Transactional Email

• Available upon request

Pros

• Omnichannel marketing
• Integrated AI

Cons

• Complex pricing structure

Level

Small and medium-sized businesses, enterprises

Clients

Serato, Wonsulting, Biletto, Byrider, Roland 

22. Omnisend 

Omnisend is an omnichannel marketing automation platform that helps launch effective email campaigns. With this tool, business owners can create personalized messages based on customer data.

Key Features

• Marketing automation
• SMS messaging
• Push notifications
• Segmentation and customer analytics
• Email marketing

Pricing

• Free/250 contacts
• Standard — $16/month/500 contacts
• Pro — $59/month/2,500 contacts

Pros

• Multi-store accounts
• 130+ Integrations
• Migration tools

Cons

• Limited variety in templates 

Level

Small and medium-sized businesses; marketing and advertising industry

Clients

Inglot, Amundsen, Snatcher

23. ShipStation 

ShipStation is a comprehensive shipping and order fulfillment platform designed to help ecommerce businesses streamline their shipping processes, saving time and money on order fulfillment. 

Key Features

• Order management system
• Inventory management
• Reports
• Branded shipping experience

Pricing

• ShippingEasy — Free 
• Starter — $9.99/month
• Bronze — $29.99/month
• Silver — $59.99/month
• Gold — $99.99/month
• Platinum — $149.99/month
• Enterprise — $229.99/month
• High-volume — available per request

Pros

• Automation
• Customizable shipping
• Configurable tracking pages

Cons

• Some clients find the user interface unappealing

Level

Small and medium-sized businesses, enterprises

Clients

Synergy, Bell Honda, The Groomsman Suit 

24. Shopify Flow 

Shopify Flow is an ecommerce automation tool offered by Shopify that allows merchants to automate tasks and processes within their online stores and across various apps. It is available to businesses on the Basic, Shopify, Advanced, and Shopify Plus plans. 

Key Features

• Workflow automation
• Store events monitoring
• Inventory management
• Fraud prevention
• Fulfillment management

Pricing

• Basic Shopify — $24/month
• Shopify — $69/month
• Advanced Shopify — $299/month
• Plus — $2,300/month

Pros

• Loyalty and retention
• Plug-and-play templates
• Shopify Payments and integrations with 100+ payment providers

Cons

• While user-friendly, optimizing the automation features in Shopify Flow may require some previous experience with such tools

Level

Small and medium-sized businesses, enterprises

Clients

Landyachtz Skateboards, Malvi

Top Ecommerce AI Tools 

25. Jasper 

Jasper is an artificial intelligence tool designed to assist ecommerce brands and retailers in creating engaging content, driving sales, and maintaining brand consistency. 

Key Features

• Creating complete marketing campaigns
• Jasper brand voice 
• Translation in 30+ languages
• AI art generator 
• Built in privacy and secure access

Pricing

• Creator — $39 per month/seat
• Pro — $59 per month/seat
• Business — available per request

Pros

• Improved SEO performance 
• Capable of generating high-quality, human-like content

Cons

• User interface could be improved 
• Pricing can be expensive

Level

Small and medium-sized businesses, enterprises

Clients

Morningstar, Wayfair, Amplitude

26. Synthesia 

Synthesia is an AI-powered video creation platform that allows users to generate professional-looking videos without the need for cameras, actors, or studios. 

Key Features

• Video generation and editing
• Instant video translation
• Media library
• Live collaboration
• Reviews

Pricing

• Free
• Starter — $22/month
• Creator — $67/month
• Enterprise — custom pricing, available upon request

Pros

• 160+ diverse AI avatars
• 120+ languages and accents
• 60+ pre-designed video templates

Cons

• AI voices may sound computer-like

Level

Small and medium-sized businesses, enterprises

Clients

Microsoft, Zoom, Accenture, Reuters, Xerox

27. Descript 

Descript is an innovative audio and video editing platform that leverages advanced artificial intelligence technology to simplify the process of editing audio and video files.

Key Features

• Video editing
• Podcasting
• Remote recording
• Clips
• Screen recording
• Transcription

Pricing

• Free
• Creator — $12 per user/month
• Pro — $24 per user/month
• Enterprise — custom pricing, available upon request

Pros

• Text-based editing
• Collaborative features
• Integrations

Cons

• Descript may lack some advanced features for professional video editors

Level

Small and medium-sized businesses, enterprises

Clients

Shopify, Stanford University, HubSpot, Headspace

28. SalesForce Einstein 

Salesforce Einstein is an integrated set of AI technologies developed for the Salesforce platform. It is designed to enhance various aspects of customer interactions, sales processes, marketing strategies, and service delivery. 

Key Features

• Predictive and generative AI for marketing, sales
• Efficient marketing campaigns
• Automated workflows
• Predictive lead scoring
• AI-powered analytics

Pricing

• Custom, depends on the chosen Salesforce plan and utilized services

Pros

• More personalized and impactful customer service experiences
• Enhanced decision-making
• Streamlined operations

Cons

• Steep learning curve
• Expensive

Level

Mostly enterprises and larger organizations

Clients

McKesson, General Mills, Mercedes-Benz Group, JPMorgan Chase

29. ViSenze

ViSenze is a smart search and product discovery platform that leverages artificial intelligence to enhance the shopping experience for retailers. 

Key Features

• Advanced smart search tools 
• AI-powered visual search
• Automated product recommendations
• Trends and performance metrics
• Deep conversion funnel analytics
• Easy A/B testing and preview functionality

Pricing

• Custom, different pricing options tailored to your business needs

Pros

• Blazing-fast performance
• Ease and speed of deployment with plug-&-play templates
• Configurability and optimization with no-code widgets

Cons

• May be a costly solution

Level

• Mostly enterprises and larger retailers

Clients

Rakuten, Kravet, Interpark, Snitch, UNIQLO

30. OptiMonk 

OptiMonk is an ecommerce conversion optimization platform that helps businesses generate leads and increase sales through the use of personalized pop-ups and other on-site engagement tools.

Key Features

• Website personalization and pop-ups
• Advanced conversion booster features
• Targeting and triggering
• A/B testing
• Analytics

Pricing

• Free
• Essential — $39/month
• Growth — $99/month
• Premium — $249/month
• Master — custom, available upon request

Pros

• Gamification
• Wide range of templates and integration options

Cons

• Customization of templates may be tricky

Level

Primarily small and medium-sized businesses, particularly in the ecommerce space, and occasionally enterprises

Clients

Selzy, Vegetology, E2 Agency, Acer, Avon

Why SaM Solutions Is the Best Ecommerce Development Provider? 

Choosing SaM Solutions for your ecommerce development needs means partnering with a recognized leader in the industry. Boasting over 30 years of experience and a dedication to long-term partnerships, we excel at delivering successful projects across multiple industries. Our deep expertise ensures we not only meet your technical needs but adapt to evolving market trends. We provide comprehensive support from initial consulting to post-deployment maintenance for a seamless project lifecycle.

We leverage top ecommerce tools and the most advanced technology platforms, such as SAP Commerce Cloud, Sitecore Experience Commerce, Adobe Commerce, and Salesforce Commerce Cloud, ensuring robust, scalable, and flexible ecommerce environments. Our capabilities range from rapidly deployable platform-based solutions to fully custom builds that address unique business challenges and goals.

SaM Solutions is not just a service provider — we are a partner dedicated to ensuring your ecommerce venture’s success. By choosing us, you leverage a team of seasoned experts who are committed to delivering cutting-edge solutions tailored to enhance your business performance and customer satisfaction. Let us help you transform your retail business into a thriving online success story.

Conclusion

With the right ecommerce tools, online sellers can build a user-friendly ecommerce store, streamline workflows, upgrade marketing strategy, and increase profits. For guidance on ecommerce development or to discover the best tools for your business, consult SaM Solutions. Our experienced engineers are ready to help you empower your business, innovate your offerings, and surpass your competitors.