For the last two decades, we’ve been witnessing the evolution of the retail industry from separate offline stores to distributed ecosystems comprising numerous sales channels.
Today, retailers must provide an omnichannel customer experience and deliver personalization across all channels to be successful. They implement technologies such as the Internet of Things or ML and software solutions such as POS or CRM systems to run their business more efficiently. But it’s a challenging task to make various apps, solutions and systems interact seamlessly with each other.
The time has come for companies to use only one commerce platform to control all their sales apps and systems, collect data and extract valuable insights. This process is called unified commerce and it is likely to soon become the main facilitator for retail businesses.