Today, retail eCommerce sales worldwide account for $3.53 trillion, according to Statista, and we continue witnessing its fast growth. To succeed in the industry, merely having an eCommerce website is no longer enough. Instead, companies should make sure that their online presence is efficient and engaging, by developing well-thought-out websites that encourage conversions. Read on to learn how to build a successful eCommerce website.
For the last two decades, we’ve been witnessing the evolution of the retail industry from separate offline stores to distributed ecosystems comprising numerous sales channels.
Today, retailers must provide an omnichannel customer experience and deliver personalization across all channels to be successful. They implement technologies such as the Internet of Things or ML and software solutions such as POS or CRM systems to run their business more efficiently. But it’s a challenging task to make various apps, solutions and systems interact seamlessly with each other.
The time has come for companies to use only one commerce platform to control all their sales apps and systems, collect data and extract valuable insights. This process is called unified commerce and it is likely to soon become the main facilitator for retail businesses.
Notable shifts in the retail and eCommerce industry are happening under the influence of emerging technologies and ever-changing customer expectations. The industry itself is currently moving towards the highest level of digitization and personalization, leveraging intelligent innovations such as predictive analytics.
Let’s discuss the role of predictive analytics in retail and eCommerce transformations.
The use of the Internet of Things in the retail industry is becoming mainstream due to the endless capabilities and improvements the technology offers to businesses in this sector. Internet of Things is a powerful tool that enables retailers to investigate customer behavior, create new business models and optimize productivity.
We’ve compiled a brief guide on the use cases of IoT in retail and eCommerce to demonstrate how connected devices can change trading for the better.
In the digital age, retail stores have to deliver exceptional customer experiences to remain competitive. It’s essential to manage all store processes and automate numerous manual operations effectively.
What they need is retail software that provides store staff with powerful tools to run operations seamlessly and complete tasks on time.
While a growing number of eCommerce companies have gone digital, many businesses are still reluctant to introduce auction solutions into their IT landscape. They use shared platforms or even worse — Excel spreadsheets, which offer little safety or reliability. We’ve got years of eCommerce expertise and a proprietary auction module for SAP Commerce Cloud, and we believe that a powerful auction solution provides incredible business benefits.
Through discussion of the leading eCommerce platforms we live and breathe — SAP CX (ex. SAP Hybris), Sitecore Experience and Magento Commerce — we’ll explain how a well-thought-out auction solution can benefit your business.
The tempo of modern life doesn’t let people waste time on shopping. We all turn to various sales channels, seeking the fastest and most convenient way to fulfill our buying desires and meet our necessities. And we are likely to choose a retail brand that offers multiple touchpoints with the same customer experience, i.e. an omnichannel commerce approach.
What is the essence of omnichannel commerce, and why is this model appealing to the generation of modern customers? Let’s figure this out.
E-Commerce is becoming an integral part of our lives, and experts predict that the number of digital buyers will reach $2.14 billion by 2021. Under such conditions, an efficient e-Commerce platform is not a competitive advantage — it’s a prerequisite for any retail and wholesale business. Companies that use low-tech solutions should bring them up to date with the modern business environment, and companies that don’t have any should prioritize investing in a solution.
Given the growing role of e-Commerce in the sales process, let’s dive into the endless opportunities that the Internet offers to businesses with Magento Commerce. Increased conversions and sales, enhanced customer loyalty and high brand recognition — you can get it all with this world-leading e-Commerce solution, as our clients have already done.
E-Commerce is experiencing a fantastic surge today as more people go online to purchase goods and services. In this article, we’ll talk about the factors influencing such customer behavior, and provide some tips on how online stores can get ready for the increased consumer demand and capitalize on it.