Electronic commerce or eCommerce is becoming the most popular way of trading in today’s marketplace. Users prefer online purchasing because it has no time or distance barriers, unlike a traditional store. Another reason is the competitive price that most eCommerce platforms offer. That’s why an online presence is a must for businesses of any type, from small consumer-based retail shops to large corporations.
The number of digital buyers is on the rise. Statista predicts that it will reach 1.79 billion people worldwide in 2018, and the growth will continue in the years ahead.
If you want to stay competitive, start selling your goods via the Internet. And to do this you need a website created on an eCommerce platform. In this article, we’ll tell you why you should use Umbraco for creating an eCommerce store.
What Is CMS?
Any online business starts with a content management system (CMS). This is a special software that allows a dedicated team to publish, edit, change and upgrade information on a website. Simply put, CMS is a tool to build an online shop, create its visual look and manage content.
Benefits of a CMS
- Lower cost: the system is not customized and can be used for creating many shops. This is much cheaper than building new solutions from scratch time and again.
- Updates: CMSs are evolving due to regular updates. New versions help solve numerous emerging problems.
- Solid community: Every CMS has many users who have vast experience and provide each other with useful information on how to solve various problems.
|Read also: Difference between B2B and B2C eCommerce|
The main drawback of a CMS
Since a CMS is a general system, it can’t cover every specific need of your store. If you are not satisfied with available solutions, you will have to use plugins and extensions.
Why Umbraco CMS?
Choosing the best eCommerce CMS for your project can be a difficult task, as it depends on various factors: business needs and budget, functionality, scalability, security, user support and more.
Umbraco — an open-source eCommerce solution. There are more than 400,000 websites powered by Umbraco CMS, from startups to global corporations, including Sony, Vogue, Warner Brothers and others. Top website categories where Umbraco is being used are:
- Business and industry (24.76%)
- Arts and entertainment (5.36%)
- People and society (4.75%)
- Shopping (3.61%)
By geography of usage, the leading countries are the UK, Denmark, the US, the Netherlands and Australia.
Umbraco CMS platform is written in C# and built upon Microsoft’s .NET Framework. It is one of the most deployed CMS systems on the Microsoft stack. The platform is free, though you can use the official support package with additional professional tools that costs around £3,000 per year and is suitable for more challenging projects. It also has a licensed product named uCommerce that is a reasonable alternative to Magento.
One of the greatest Umbraco eCommerce options is cloud hosting — a go-to for those who don’t want to spend the time on setting up and managing personal website hosting.
Umbraco is extremely powerful, flexible and extendable — that is why it can run anything from small sites to complex applications.
As you see, using Umbraco for eCommerce is a frequent choice of thousand business owners and developers for good reason.
Advantages of Using Umbraco CMS for an eCommerce Site
Umbraco, like any other CMS platforms, has its advantages and disadvantages. Let’s discuss its positive attributes that help create and support high-quality contemporary websites.
1. Easy to Learn and Use
The platform is easy to learn and use for every team of specialists participating in website creation.
For developers and designers
Programming engineers can easily integrate solutions with any existing business system due to its open and flexible architecture. Umbraco API provides programmatic access to every CMS feature. Programmers are free to use XSLT, Razor or user controls to build dynamic web pages. They can also download more than 300 free open-source Umbraco eCommerce extensions and Umbraco eCommerce plugins to cover the specific needs of their projects.
Designers are given maximum freedom since there are no restrictions or set frameworks for front-end development.
For content creators
Content management is very easy due to:
- An intuitive interface
- Built-in multilingual support
- The ability to assign different publishing rights
- A media library to manage all media assets and edit images directly within CMS
- The ability to schedule to automatically publish and unpublish content items
For website owners
Umbraco provides owners with all capabilities to manage and control their solutions. The CMS is responsive and can work with your smartphone, tablet or laptop. It is cross-platform, so you can manage websites, intranet sites, mobile apps and advertisement. Moreover, you can control multiple websites from a single Umbraco installation.
The above-mentioned capabilities create advanced, user-friendly websites that are enjoyable for end-consumers. User experience is also improved with the built-in Smart Search feature that fulfills user requests with precision.
The main benefit of Umbraco CMS is its flexibility. This means that you are free to build and manage your projects in your own way without strict restrictions. There are many out-of-the-box features that you can use to meet your individual needs. The open-source code allows you to make your own modifications. Frequent updates keep your sites alive. Your users are not restricted by devices, since Umbraco is cross-platform.
3. Umbraco Cloud
Hosting will not give you a headache if you use Umbraco Cloud. This technology provides a cost-effective hosting environment for your project. It is fully managed and gets upgrades automatically. The entire set-up process is performed for you and takes a couple of minutes. Just imagine how much you can simplify your life!
4. Strong Community
At present, there are more than 200,000 active members in the Umbraco community worldwide. This is a guarantee that you will not be left on your own if any problems or questions emerge. Whether you are a newbie or a skilled professional, or a company that needs professional support, the community will come to your assistance.
Umbraco CMS is free and open-source, so you can download, set up and host it yourself without incurring financial expenses. The provider offers some fee-based packages and add-ons, e.g. Umbraco Forms. You will also have to pay for rebranding the backend or using advanced tools.
Cloud hosting is for-pay as well, but the prices are quite reasonable:
- Starter — €25 per month
- Professional — €400 per month
- Enterprise — starts from €5,000 per month, with flexible terms
Possible disadvantages of using Umbraco CMS include performance (it’s not too speedy) and security (any digital system is vulnerable to cyber attacks, so many added security features have to be used).
Our Umbraco Expertise and Use Cases
After discussing the pros and cons of using Umbraco, it’s time to look at real expertise and successful use cases.
SaM Solutions, as an IT outsourcing company, has been working with the platform for more than five years. Our expertise embraces the following types of Umbraco-based solutions:
- Promo and marketing websites
- Online catalogs and dedicated product websites
- eCommerce websites
- Integration with external systems
SaM’s development experts have completed more than 20 projects, including a Website for Eco-Awards Program in the USA.
SaM Solutions’ Umbraco competencies:
- Consulting to define the CMS concept
- Customization to create a fully featured system that meets all customer requirements
- eCommerce functionality development based on Merchello solution
- API integration with in-house and third-party CRM, ERP, CEO and other apps to increase system efficiency
- Legacy content migration to Umbraco
- Legacy solution upgrading to provide an up-to-date user experience
- Maintenance and support
SaM Solutions provides its clients with comprehensive Umbraco-based solutions to make content management easy and efficient across various devices. Consider our talented specialists if you are looking for a remote team for hire to develop your Umbraco website.
To Sum Up
In the near future, electronic commerce may surpass conventional trading, that’s why more and more businesses start moving onto the Internet right now. Therefore, the demand for CMS platforms is growing greatly.
Umbraco is one of the most popular and widely spread content management systems. It has many sufficient benefits to be chosen for eCommerce website development.
Whether you are looking for a development team or want to choose the most suitable platform for your project, get in contact with SaM Solutions for a consultation.