Category - E-Commerce & CX

Technologies and solutions related to e-Commerce, customer experience, digital experience and content management and major information technology tendencies and innovations in the domains.

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Ecommerce Marketing Automation
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Top 14 Ecommerce Trends in 2021
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8 Key Components of Ecommerce Website Success
4
Umbraco vs. Sitecore: as Seen by a Sitecore Developer
5
Seven Best Enterprise Ecommerce Platforms
6
Unified Commerce Is the Next Frontier for Retailers
7
Why Use Predictive Analytics in Retail and E-Commerce
8
IoT in Retail and E-Commerce: Effective Application Scenarios
9
Sitecore 10: New Features Overview
10
Ultimate Guide to Retail Software Solutions

Ecommerce Marketing Automation

For an online business to become successful, it is not enough to launch an eCommerce website and call it a day. If you want to establish a profitable store, you definitely need to do more. To attract new customers, drive more sales, and boost your conversion rate, you have to combine eCommerce efforts with elaborate marketing techniques.

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Top 14 Ecommerce Trends in 2021

The eCommerce industry has always developed and grown in a fast but steady manner. After the COVID-19 pandemic outbreak, specialists witnessed a dramatic surge in online sales. A UNCTAD report revealed that the share of online sales in total retail sales increased from 16% to 19% in 2020.

Since more consumers now shop online, eCommerce businesses need to adjust their shopping experience to a new reality. We’ve analyzed the opportunities emerging in the online commerce market and distinguished top eCommerce trends for 2021 and beyond.

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8 Key Components of Ecommerce Website Success

Today, retail eCommerce sales worldwide account for $3.53 trillion, according to Statista, and we continue witnessing its fast growth. To succeed in the industry, merely having an eCommerce website is no longer enough. Instead, companies should make sure that their online presence is efficient and engaging, by developing well-thought-out websites that encourage conversions. Read on to learn how to build a successful eCommerce website.

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Umbraco vs. Sitecore: as Seen by a Sitecore Developer

I recently took part in a project based on the Umbraco CMS. This inspired me to make a comparison of Umbraco and Sitecore. In this article, I will describe these two content management systems, their similarities and differences, and will bring your attention to Umbraco’s qualities that I really liked and that Sitecore lacks. I hope it will help you figure out which solution suits your business better.

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Seven Best Enterprise Ecommerce Platforms

Statista expects revenues from the eCommerce software market to reach $6.53 billion in 2021, and this huge figure means that enterprise eCommerce platforms are gaining traction in today’s business world. Why do companies use them and how do you choose one? Read this article to learn.

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Unified Commerce Is the Next Frontier for Retailers

For the last two decades, we’ve been witnessing the evolution of the retail industry from separate offline stores to distributed ecosystems comprising numerous sales channels.

Today, retailers must provide an omnichannel customer experience and deliver personalization across all channels to be successful. They implement technologies such as the Internet of Things or ML and software solutions such as POS or CRM systems to run their business more efficiently. But it’s a challenging task to make various apps, solutions and systems interact seamlessly with each other.

The time has come for companies to use only one commerce platform to control all their sales apps and systems, collect data and extract valuable insights. This process is called unified commerce and it is likely to soon become the main facilitator for retail businesses.

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Why Use Predictive Analytics in Retail and E-Commerce

Notable shifts in the retail and e-commerce industry are happening under the influence of emerging technologies and ever-changing customer expectations. The industry itself is currently moving towards the highest level of digitization and personalization, leveraging intelligent innovations such as predictive analytics.

Let’s discuss the role of predictive analytics in retail and e-Commerce transformations.

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IoT in Retail and E-Commerce: Effective Application Scenarios

The use of the Internet of Things in the retail industry is becoming mainstream due to the endless capabilities and improvements the technology offers to businesses in this sector. Internet of Things is a powerful tool that enables retailers to investigate customer behavior, create new business models and optimize productivity.

We’ve compiled a brief guide on the use cases of IoT in retail and e-Commerce to demonstrate how connected devices can change trading for the better.

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Ultimate Guide to Retail Software Solutions

In the digital age, retail stores have to deliver exceptional customer experiences to remain competitive. It’s essential to manage all store processes and automate numerous manual operations effectively.

What they need is retail software that provides store staff with powerful tools to run operations seamlessly and complete tasks on time.

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