Within the context of increasing online sales, the e-commerce industry is witnessing the most significant growth of mobile solutions development dictated by the need to satisfy customer desires. Consumers require the freedom to purchase goods and services anytime and from anywhere, even on the go. Hence, more online shoppers prefer mobile e-commerce applications to websites, as they offer advanced speed, convenience and adaptability.
How can retail companies that are doing business in the digital space benefit from mobile applications? Let’s see.