More people prefer mobile applications to websites, as they offer advanced speed, convenience and adaptability. The eCommerce industry is witnessing the most significant growth in the number of mobile solutions dictated by the need to satisfy customer needs. As a result, consumers get the freedom to purchase goods and services anytime and from anywhere, even on the go.
This article is about the main benefits that mobile applications bring to retail companies doing business in the digital space.
From eCommerce to mCommerce
With the development of mobile technologies, a new term — mobile commerce or mCommerce — has appeared as a subset of electronic commerce. The essence of this direction is in the provided ability for consumers to place orders and pay for them via handheld devices (smartphones, tablets).
This is super convenient when a buyer has virtually thousands of goods from dozens of stores right in the pocket, so the trend is gaining popularity. The worldwide sales through mobile devices are estimated at $2.3 trillion in 2019 and predicted to hit $3.5 trillion in 2021, which will compile 72.9% of total eCommerce.
According to Shopify, mobile phones and tablets were the preferred shopping channels on Black Friday and Cyber Monday 2019, accounting for 69% of total sales.
Mobile eCommerce app development is one of the most popular directions in the IT world today. The reason is that software solutions for mobile devices open up new channels for retailers to connect with their customers, reaching wider audiences.
Benefits of Developing Mobile Apps for eCommerce Stores
The mobile commerce is growing exponentially these days. If you want to build a successful trading enterprise and focus on attracting customers and increasing sales, the importance of having mobile eCommerce solutions should be obvious. Actually, there are numerous reasons why you should have a mobile solution for your webshop. We’ve picked out four most important benefits of eCommerce apps for your business.
1. Loyal Customers
Although a mobile app is a copy of the existing website, it is highly optimized, personalized and well-designed, which significantly improves customer experience and facilitates the acquisition and retention of new clients. They find themselves in a convenient online store where they can choose goods and purchase them without the hustle and bustle.
Here are some important advantages of a mobile shopping app over a responsive website:
- Loading time. Application pages load faster, therefore, they reel in more clients. Managers should realize that in the retail business, seconds count. Most visitors will leave the site if it needs more than three seconds to load and they will likely turn to competitors.
- Personalized content. Shopping preferences and previous orders can be saved in the app, serving as the basis for personalized offerings.
- Offline access. The best eCommerce applications can provide users with the basic functionality (to compare products, to check prices) even offline using a full-power performance of a smart device.
Thus, eCommerce apps are able to create a solid loyal audience for your company.
2. Brand Recognition
Mobile apps support strong connections with customers, providing continuous engagement with brands. For example, users willingly share links to their favorite sites, ask for feedback and describe their customer experience in social networks. You can integrate popular social media platforms into your application to let customers discuss your products and services. These are powerful tools for building your brand’s reputation, advertising your service and drawing the attention of potential clients.
Moreover, mobile users have amazing opportunities to get push notifications with special offerings, discounts and giveaways. This means that they can save money, so from a psychological perspective, they are likely to interact with such shops on a regular basis.
3. Better Efficiency and Increased Revenues
As a rule, mobile applications are more flexible and user-friendly. Although their implementation is quite expensive, they are likely to quickly pay off and increase sales. The correlation is simple: a good app with the right concept and functionality brings more clients; more clients result in more orders, consequently, your earnings are increasing.
In addition, push notifications are a cheap and effective channel for increasing sales and maintaining the brand. Via push notifications, you can instantly deliver essential information to your customers and inspire them to make immediate orders.
4. Detailed Analytics
Data is easy to gather and track in the application. Mobile functionality allows you to monitor users’ interaction and gives you useful information about them, such as responsiveness to particular content and features, feedback, session length, audience composition. This may help deliver improvements and updates, create personalized content, develop an advanced marketing strategy and efficient promotional campaigns and. Do make use of mobile analytics.
How to Develop an eCommerce Mobile App
Custom development of a native mobile solution for an eCommerce business is quite a challenge. You should follow some definite steps and pay attention to lots of details in order to get the process right. Here is the guide with the main building blocks needed to plan and create your mobile solution for online trading.
First of all, define your goals, the audience and the market you want to cover. This will help you imagine your future app, describe it to the developer and determine the direction in which you can move forward.
Then, you should focus on your target customers and the functions the app will perform. This will help you formulate the ideas about the interface design and graphical features.
For example, if your solution is going to be used to increase sales and earnings, you need to add such components as “Add to cart,” “Buy now” and “Wishlist.” It is also important to make a responsive design for different screen resolutions (smartphones, tablets and phablets). This will ensure optimal performance and experience for all the users.
This is a complex process of turning your ideas into reality and creating source code. Due to modern trends, mobile devices should be compatible with Android, iOS and Windows, with no limits. In this regard, think about developing cross-platform apps.
|Read also: Pros and Cons of Xamarin for iOS and Android Development|
Effective communication is mostly reached by intuitive UI. You can use different design libraries to choose the most suitable icons and graphical features. Cocoa Controls is a popular open-source service for iOS components. Android Arsenal provides a collection of UI designs for Android developers.
After designing the UI, it is necessary to choose a framework to create an eCommerce mobile application. It should allow you to access data from any web server. Here are some popular mobile eCommerce platforms:
- WooCommerce is the leading open-source eCommerce platform that powers more than 28% of all online stores. It is the most customizable tool for building your online business.
- Magento is one of the most popular open-source platforms. It is written in PHP, fully scalable and available to all types of businesses.
- PrestaShop is another strong open-source framework. It has comprehensive product features for small, medium and large eCommerce stores.
These frameworks are suitable for small and medium stores. Actually, the list is endless, and it’s up to you to decide which one to choose.
One more step of app creation is the integration of a payment gateway, as it is important to provide a safe and secure payment system for your customers. Without a gateway, banking information will be at risk. The most popular internet payment systems are PayPal, Google Wallet and Apple Pay.
Once the mobile app for your eCommerce business is ready, you should think about its promotion. There should be a good strategy for how it will be distributed. You can use social networks, newsletters, email blasts, adverts and other tools for wide app adoption. You may also work with competent marketing specialists who will bring your app to the forefront.
As eCommerce mobile apps are used for online purchases, security issues are crucial during the development process and afterward. Make sure that your developer provides several levels of security and complete project maintenance and support after the launch. Unless clients trust your system, they will not download your application.
How Much Does It Cost to Build a Mobile eCommerce App?
The cost of an eCommerce project development consists of several components. To evaluate the approximate cost of your future solution, you should consider them all.
- Salary for developers, project managers, designers, QA engineers
- Web services
- Social media integration
The cost also depends on the development platform:
- iOS apps can be built quicker, therefore they are cheaper as compared to Android projects
- Android apps are more expensive and take more time to build
The complexity of the project should be taken into account as well.
For Android apps, cost ranges are as follows:
- Elementary: $25.000 to $35.000
- Standard: $45.000 to $55.000
- Complex: $55.000 to $100.000
- High-tech: $75.000 to $150.000
Estimated costs for iOS apps (for Apple devices) are as follows:
- Simple, table-based: $1.000 to $4.000
- Database: $8.000 to $50.000
- Games: $10.000 to $250.000
Find a Reliable Business Partner
Digital commerce is a large ecosystem that involves customers, vendors, marketing activities and technologies. Today, building an eCommerce mobile app is obviously an essential step for sales companies.
Having an eCommerce website is good when the project goes live. It tests how the business idea works and provides information about the market. But a website is not enough for further development and conquering a wide audience. This is the main argument for online retailers to create corresponding mobile eCommerce apps. They help attract more clients, increase revenues and grab a significant market share.
A mobile app may entail a substantial investment. Development costs may range from $1,000 for a simple iOS app to $150,000 and more for complex apps.
SaM Solutions’ team of experts has the capacity to create mobile apps that will help your business gain more traction and captivate the attention of your customers. We are willing to provide you with the following services:
- Business needs and requirements analysis
- Creation of the mobile applications design
- Interface usability improvement
- Cross-platform development
- Legacy solutions optimization
- Mobile testing
Our proposal is a great opportunity for the successful execution of your digital commerce strategies that will deliver results. Please contact us for more information.