Four Reasons Why Your Business Needs a Mobile eCommerce App

More people prefer mobile applications to websites, as they offer advanced speed, convenience and adaptability. The eCommerce industry is witnessing the most significant growth in the number of mobile solutions dictated by the need to satisfy customer needs. As a result, consumers get the freedom to purchase goods and services anytime and from anywhere, even on the go.

This article is about the main benefits that mobile applications bring to retail companies doing business in the digital space.

From eCommerce to mCommerce

With the development of mobile technologies, a new term — mobile commerce or mCommerce — has appeared as a subset of electronic commerce. The essence of this direction is in the provided ability for consumers to place orders and pay for them via handheld devices (smartphones, tablets).

This is super convenient when a buyer has virtually thousands of goods from dozens of stores right in the pocket, so the trend is gaining popularity. The worldwide sales through mobile devices are estimated at $2.3 trillion in 2019 and predicted to hit $3.5 trillion in 2021, which will compile 72.9% of total eCommerce.

Mobile-app-for-ecommerce-photo

Source: Statista

According to Shopify, mobile phones and tablets were the preferred shopping channels on Black Friday and Cyber Monday 2019, accounting for 69% of total sales.

Mobile eCommerce app development is one of the most popular directions in the IT world today. The reason is that software solutions for mobile devices open up new channels for retailers to connect with their customers, reaching wider audiences.

Benefits of Developing Mobile Apps for eCommerce Stores

The mobile commerce is growing exponentially these days. If you want to build a successful trading enterprise and focus on attracting customers and increasing sales, the importance of having mobile eCommerce solutions should be obvious. Actually, there are numerous reasons why you should have a mobile solution for your webshop. We’ve picked out four most important benefits of eCommerce apps for your business.

1. Loyal Customers

Although a mobile app is a copy of the existing website, it is highly optimized, personalized and well-designed, which significantly improves customer experience and facilitates the acquisition and retention of new clients. They find themselves in a convenient online store where they can choose goods and purchase them without the hustle and bustle.

Here are some important advantages of a mobile shopping app over a responsive website:

  • Loading time. Application pages load faster, therefore, they reel in more clients. Managers should realize that in the retail business, seconds count. Most visitors will leave the site if it needs more than three seconds to load and they will likely turn to competitors.
  • Personalized content. Shopping preferences and previous orders can be saved in the app, serving as the basis for personalized offerings.
  • Offline access. The best eCommerce applications can provide users with the basic functionality (to compare products, to check prices) even offline using a full-power performance of a smart device.

Thus, eCommerce apps are able to create a solid loyal audience for your company.

2. Brand Recognition

Mobile apps support strong connections with customers, providing continuous engagement with brands. For example, users willingly share links to their favorite sites, ask for feedback and describe their customer experience in social networks. You can integrate popular social media platforms into your application to let customers discuss your products and services. These are powerful tools for building your brand’s reputation, advertising your service and drawing the attention of potential clients.

Moreover, mobile users have amazing opportunities to get push notifications with special offerings, discounts and giveaways. This means that they can save money, so from a psychological perspective, they are likely to interact with such shops on a regular basis.

3. Better Efficiency and Increased Revenues

As a rule, mobile applications are more flexible and user-friendly. Although their implementation is quite expensive, they are likely to quickly pay off and increase sales. The correlation is simple: a good app with the right concept and functionality brings more clients; more clients result in more orders, consequently, your earnings are increasing.

In addition, push notifications are a cheap and effective channel for increasing sales and maintaining the brand. Via push notifications, you can instantly deliver essential information to your customers and inspire them to make immediate orders.

push notifications

Source: Google

4. Detailed Analytics

Data is easy to gather and track in the application. Mobile functionality allows you to monitor users’ interaction and gives you useful information about them, such as responsiveness to particular content and features, feedback, session length, audience composition. This may help deliver improvements and updates, create personalized content, develop an advanced marketing strategy and efficient promotional campaigns and. Do make use of mobile analytics.

How to Develop an eCommerce Mobile App

Custom development of a native mobile solution for an eCommerce business is quite a challenge. You should follow some definite steps and pay attention to lots of details in order to get the process right. Here is the guide with the main building blocks needed to plan and create your mobile solution for online trading.

Strategy

First of all, define your goals, the audience and the market you want to cover. This will help you imagine your future app, describe it to the developer and determine the direction in which you can move forward.

Architecture Design

Then, you should focus on your target customers and the functions the app will perform. This will help you formulate the ideas about the interface design and graphical features.

For example, if your solution is going to be used to increase sales and earnings, you need to add such components as “Add to cart,” “Buy now” and “Wishlist.” It is also important to make a responsive design for different screen resolutions (smartphones, tablets and phablets). This will ensure optimal performance and experience for all the users.

Development

This is a complex process of turning your ideas into reality and creating source code. Due to modern trends, mobile devices should be compatible with Android, iOS and Windows, with no limits. In this regard, think about developing cross-platform apps.

Read also: Pros and Cons of Xamarin for iOS and Android Development

Effective communication is mostly reached by intuitive UI. You can use different design libraries to choose the most suitable icons and graphical features. Cocoa Controls is a popular open-source service for iOS components. Android Arsenal provides a collection of UI designs for Android developers.

After designing the UI, it is necessary to choose a framework to create an eCommerce mobile application. It should allow you to access data from any web server. Here are some popular mobile eCommerce platforms:

  • WooCommerce is the leading open-source eCommerce platform that powers more than 28% of all online stores. It is the most customizable tool for building your online business.
  • Magento is one of the most popular open-source platforms. It is written in PHP, fully scalable and available to all types of businesses.
  • PrestaShop is another strong open-source framework. It has comprehensive product features for small, medium and large eCommerce stores.

These frameworks are suitable for small and medium stores. Actually, the list is endless, and it’s up to you to decide which one to choose.

One more step of app creation is the integration of a payment gateway, as it is important to provide a safe and secure payment system for your customers. Without a gateway, banking information will be at risk. The most popular internet payment systems are PayPal, Google Wallet and Apple Pay.

Marketing

Once the mobile app for your eCommerce business is ready, you should think about its promotion. There should be a good strategy for how it will be distributed. You can use social networks, newsletters, email blasts, adverts and other tools for wide app adoption. You may also work with competent marketing specialists who will bring your app to the forefront.

Maintenance

As eCommerce mobile apps are used for online purchases, security issues are crucial during the development process and afterward. Make sure that your developer provides several levels of security and complete project maintenance and support after the launch. Unless clients trust your system, they will not download your application.

How Much Does It Cost to Build a Mobile eCommerce App?

The cost of an eCommerce project development consists of several components. To evaluate the approximate cost of your future solution, you should consider them all.

Development Costs

  • Salary  for developers, project managers, designers, QA engineers
  • Infrastructure
  • Web services
  • Social media integration

Additional Costs

  • Support
  • Marketing
  • Advertising
  • Updates

The cost also depends on the development platform:

  • iOS apps can be built quicker, therefore they are cheaper as compared to Android projects
  •  Android apps are more expensive and take more time to build

The complexity of the project should be taken into account as well.

For Android apps, cost ranges are as follows:

  • Elementary: $25.000 to $35.000
  • Standard: $45.000 to $55.000
  • Complex: $55.000 to $100.000
  • High-tech: $75.000 to $150.000

Estimated costs for iOS apps (for Apple devices) are as follows:

  • Simple, table-based: $1.000 to $4.000
  • Database: $8.000 to $50.000
  • Games: $10.000 to $250.000

Find a Reliable Business Partner

Digital commerce is a large ecosystem that involves customers, vendors, marketing activities and technologies. Today, building an eCommerce mobile app is obviously an essential step for sales companies.

Having an eCommerce website is good when the project goes live. It tests how the business idea works and provides information about the market. But a website is not enough for further development and conquering a wide audience. This is the main argument for online retailers to create corresponding mobile eCommerce apps. They help attract more clients, increase revenues and grab a significant market share.

A mobile app may entail a substantial investment. Development costs may range from $1,000 for a simple iOS app to $150,000 and more for complex apps.

SaM Solutions’ team of experts has the capacity to create mobile apps that will help your business gain more traction and captivate the attention of your customers. We are willing to provide you with the following services:

  • Business needs and requirements analysis
  • Creation of the mobile applications design
  • Interface usability improvement
  • Cross-platform development
  • Legacy solutions optimization
  • Mobile testing

Our proposal is a great opportunity for the successful execution of your digital commerce strategies that will deliver results. Please contact us for more information.

Rating: 4.5/5. From 1 vote. Show votes.
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About the author

Natallia Sakovich
Natallia Sakovich

A copywriter at SaM Solutions, Natallia is devoted to her motto — to write simply and clearly about complicated things. Backed up with a 5-year experience in copywriting, she creates informative but exciting articles on high technologies.

21 Comments

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    Rating: 4.5/5. From 1 vote. Show votes.
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    Rating: 4.0/5. From 1 vote. Show votes.
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  • I agree with you that working on mobile app development for e-commerce businesses does help in boosting sales.

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  • Your blog is very nice… Thanks for sharing your information…

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  • Building an eCommerce mobile app is obviously an essential step for sales companies. An eCommerce website is good to have when the project goes live.

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  • good site thanks for sharing 🙂

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  • It is very important nowadays to spread your business via technology because most of the time people use their mobile phone and it will be very good for your business to make it a popular via the mobile app.

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  • Your budget might not be allowing you to build a mobile app from the scratch. Therefore, building the mobile commerce app from existing website will be helpful.

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  • Mobile Apps have become the essential element for brands because nowadays Digital media has all the power to influence. So, as a brand, I think that you should go for Mobile Apps to make a strong brand image and influence your consumers digitally.

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  • I enjoyed reading this blog and learn some new things. I hope the mobile app will be to my advantage in dealing with my business.

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  • Every time you buy more for the mobile and there are more users who want to have a favorite ecommerce application at your fingertips.
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  • I had no idea that apps could be so great for a business. It’s pretty awesome that adding an eCommerce app can get more people to discuss and buy the products. That makes me think that pretty much every company should have their own app made.

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  • Very useful post. Lists down all the benefits of getting into the mobile e-commerce app. Very true that not everyone can afford systems but smartphones have become part of life. Hence reaching the customers through the mobile apps not only helps the business it saves so much time as we can get the work done from wherever we are. Thank you for sharing the wonderful data. Helps a lot.

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  • With the evolution of internet and technology, global mobile internet users have crossed the desktop users. Smartphone has become the dominant platform for buying or searching anything across the globe. Therefore, major retailers first focus on mobile app development.

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    Rating: 2.0/5. From 1 vote. Show votes.
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